It did not take us a long time to decide on the “right person” when we met Yapıncak as we searched for an advisor with a vision, experience we could trust and dynamism. Our initial project was to create an international brand. Having accomplished that with success, we have kept working with her year after year for new projects in our investments across other sectors.
Yapıncak worked with us on our Customer Experience strategy. The way she built relations with us showed her strong leadership capabilities, trustworthiness, and balanced approach. She has strong expertise in offline and online marketing communications as well as data-driven marketing and campaign development. Her strategic and analytical thinking is sharp, providing insight into the design of customer strategies with high value and a long-term vision.
Yapıncak was an inspirational keynote speaker at our Annual Sales and Marketing Meeting. She brought our management team a new vision as to how sales and marketing should carry different roles within an organisation, even in a b2b, manufacturing world. The way she connected with the audience was very engaging and challenging as a strong marketeer.
Yapincak was an invaluable resource for our tech start-up as an advisor, just as she was to the other dozen start-ups on the program. As an experienced engineering team, we benefited immensely from her business acumen and strategic marketing know-how to commercialize our project. We can definitely say that she played a key role in our success.
ADVISORY
Marketing mindset as a gamechanger
Our advisory work kicks off with an inquiry into what the business is trying to achieve in the market place and how marketing can be a game changing lever in the competitive landscape. Depending on the nature of the client brief, more often than not, understanding the financials of the business, such as revenue, profitability, cost structures and marketing investment will be a crucial part of the inquiry phase. Typical client mandates could be the design or review of a strategic marketing plan, brand (re)launch strategy, customer strategy, marketing planning & budgeting, go-to-market/omnichannel strategy or international expansion into a new geography such as the Middle East.
ADVISORY
Marketing mindset as a gamechanger
Our advisory work kicks off with an inquiry into what the business is trying to achieve in the market place and how marketing can be a game changing lever in the competitive landscape. Depending on the nature of the client brief, more often than not, understanding the financials of the business, such as revenue, profitability, cost structures and marketing investment will be a crucial part of the inquiry phase. Typical client mandates could be the design or review of a strategic marketing plan, brand (re)launch strategy, customer strategy, marketing planning & budgeting, go-to-market/omnichannel strategy or international expansion into a new geography such as the Middle East.
We offer advisory services mainly under three core pillars;
Driving Business – Strategy Review
- Guide commercial leaders with a customer-centric lens to choose where and how to play in the market vis a vis competition
- Propose ways for wider communication of strategy to the internal and external stakeholders
- Mentor commercial leaders to deliver on strategy
Growth Levers – Marketing Mix Review
- Help clients identify and prioritize untapped key opportunities for the future of the business with a fresh outside-in perspective
- Assess P’s of marketing and deep dive into brand, customer, channel strategy
International Expansion – Market Entry and Development Roadmap
- Help clients expand their businesses and brands into new geographies, assess opportunities and risks, understand the market and consumer dynamics, set the right course, allocate resources, and measure performance.
CONTACT
Get in touch.
Send us an email at info@yashaconsulting.com or use this form for any questions or queries.
