ADVISORY & TRAINING
Bring to the boardroom a strategic marketer’s voice
We provide advisory and bespoke training services on strategy and marketing.
Marketing is a business-critical pillar given the global digital and ESG focus. Our strategic marketing approach is the vital thread that ties up the purpose and resources of your business.
We partner with you to bring clarity to your strategic choices. We act as a sounding board to balance your short-term versus long-term goals. We equip marketers to be change agents that drive sustainable results for the business and its stakeholders.
ADVISORY & TRAINING
Bring to the boardroom a strategic marketer’s voice
We provide advisory and bespoke training services on strategy and marketing.
Marketing is a business-critical pillar given the global digital and ESG focus. Our strategic marketing approach is the vital thread that ties up the purpose and resources of your business.
We partner with you to bring clarity to your strategic choices. We act as a sounding board to balance your short-term versus long-term goals. We equip marketers to be change agents that drive sustainable results for the business and its stakeholders.
ADVISORY
Marketing mindset as a gamechanger
Our advisory work kicks off with an inquiry into what your business is trying to achieve in the market and how marketing can be your game-changing lever in a competitive landscape.
Depending on the nature of the client brief, more often than not, understanding the financials of your business is a crucial part of the inquiry phase.
Typical client mandates are the design and/or review of the brand (re)launch strategy, customer segmentation strategy, omnichannel strategy or international expansion into a new geography such as the Middle East.
With a clear strategy, the client is then able to implement a coherent plan across the business with minimal friction and maximum business results.
ADVISORY
Marketing mindset as a gamechanger
Our advisory work kicks off with an inquiry into what your business is trying to achieve in the market and how marketing can be your game-changing lever in a competitive landscape.
Depending on the nature of the client brief, more often than not, understanding the financials of your business is a crucial part of the inquiry phase.
Typical client mandates are the design and/or review of the brand (re)launch strategy, customer segmentation strategy, omnichannel strategy or international expansion into a new geography such as the Middle East.
With a clear strategy, the client is then able to implement a coherent plan across the business with minimal friction and maximum business results.
As Alvin Toffler said, learning, unlearning and relearning are vital skills of the 21st century.
Harnessing a blend of marketing skills coupled with coaching and mentoring experience, we offer you customised workshops, facilitation, and a keynote speech on topics around strategy and marketing.
Investing in the marketing capability of an organisation enables long-term value creation. Hence these sessions could be designed to address not only marketers but also cross-functional leadership teams who collaborate to embody customer-centricity. Examples of prior themes are The Path from Strategic Marketing to Execution, Omnichannel Marketing, Customer Centricity.
TRAINING
Learn, unlearn, relearn marketing
TRAINING
Learn, unlearn, relearn marketing
As Alvin Toffler said, learning, unlearning and relearning are vital skills of the 21st century.
Harnessing a blend of marketing skills coupled with coaching and mentoring experience, we offer you customised workshops, facilitation, and a keynote speech on topics around strategy and marketing.
Investing in the marketing capability of an organisation enables long-term value creation. Hence these sessions could be designed to address not only marketers but also cross-functional leadership teams who collaborate to embody customer-centricity. Examples of prior themes are The Path from Strategic Marketing to Execution, Omnichannel Marketing, Customer Centricity.
CONTACT
Get in touch.
Send us an email at info@yashaconsulting.com or use this form for any questions or queries.
