balance

OUR APPROACH

We believe in balance. Balancing short term and long term; balancing vision versus metrics; balancing strategy and tactics…sometimes consciously preferring to be “off balance” as well, to see the impact we are making on our businesses, hence testing our limits and potential. Consulting is a practice, where we strive to share our years long marketing and management experience, in a collaborative manner, whilst acknowledging the fact that we always remain to be avid learners throughout the process itself, with our clients.

MARKETING STRATEGY DEVELOPMENT

Marketing strategy is at the crux of all the long term planning we do with the clients and is a must-do when we start our advisory journey. Only an in-depth understanding of the market, competition and consumer insight, via external market research or internal company resources, can lay the foundation for strong and sustainable marketing plans and budgets. Additionally, we provide recommendations as to how the marketing organization needs to be set-up as this is an underpinning success factor in the deployment of the strategy.

References   

MARKETING OPERATION EXCELLENCE

No strategy is good if it does not hit the ground and strategy work is useless if we do not “walk the talk”. We give guidance and do interventions, if also deemed necessary by the client, for a seamless execution of the strategy and its relevant performance measures. Marketing operation might entail numerous headlines such as marketing planning, budgeting, brand, product and portfolio development and management, channel management, pricing, marketing communications to big data and customer experience management.

References   

MARKETING COMMUNICATIONS

The way we communicate with our consumers, customers and stakeholders in today’s world might require a much more complex and fluid tool set than ever before, nevertheless, an analytical approach combined with an open mind to create new ways of doing things is where we step in. We bring our expertise in insight generation to communication messaging along with methods to choose the right media mix in offline and online media. We recognize the value of partners in managing marketing communications and contribute to the selection, briefing and assessment of agencies. Marketing communications activities might range across various fields such as advertising, public relations, sponsorship, event, media, customer relationship management, direct marketing, digital and social media.

References   

OUR TEAM TO-BE

CONSULTANT

FREELANCE

If you are interested in joining us as a freelance consultant, please contact us at info@yashaconsulting.com

TRAINER

FREELANCE

If you are interested in joining us as a freelance trainer, please contact us at info@yashaconsulting.com.

WE’RE RECRUITING

“Culture eats strategy for breakfast.”

Peter Drucker

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Aristotle